Commercial Director

EMEA Commercial Director Tom Davies

Working at Instron

I’ve pretty much worked at Instron my whole working life, having joined in 1999 a couple of years after I finished my degree. I’ve worked in various roles, all in the customer-facing side of the business in functions like sales, sales support, and product management.

The most amazing thing about Instron is the sheer variety of challenges we help our customers to solve. Our equipment goes into almost every industry you could imagine. We test the biggest things from aircraft, cars, bridges and buildings to the smallest things like skin tissue and spider silk. I learn something new every day.

What does your role involve?

I’m responsible for sales and service across Europe, the Middle East and Africa. This means making sure we have the right people, with the right knowledge, tools and training, in the right places to help our customers most effectively

In addition to making sure the business runs as effectively as it can for today, I always am looking towards the future to understand which markets will be growing, so that we can invest in the right places to be stronger in the future.

How did you become a Commercial Director?

I graduated with a degree in Materials Science and Engineering. I got into technical sales in my first job and found it was the perfect way of combining my technical skills with a job that allows me to meet new people.

I’ve worked my way up at Instron, gaining experience of our different product lines and applications. I have managed to travel most of the world, with a secondment to the USA, and trips into our fastest growing markets like China.

Top Tips

"Understand that getting to where you want to be takes patience, determination and experience."

"Above all, enjoy what you do, and if you don’t enjoy it, do something different. You’ll know what feels right, and when you find it you can achieve pretty much anything."

"Be a rounded person, make sure you keep the work/life balance in perspective (it’s only a job!)"